The Cambridge Public House

Year
2025
Art direction
Photography
Branding
This project involved the creation of a cocktail recipe book designed for apprentices, with the intention of making learning more engaging, visual, and intuitive. Moving away from traditional formats, the book was conceived as an educational object that sparks curiosity and encourages exploration, blending technical knowledge with a more playful and sensory approach to mixology.
The artistic direction focuses on a rich and expressive visual universe, brought to life through hand-crafted illustrations in collaboration with Irène. Fruits, textures, and ingredients become vibrant, almost tactile elements guiding the reader through each recipe while reinforcing memorization. The layout balances clarity and creativity, ensuring accessibility while maintaining a strong visual identity.
Credits

Art Direction - Morgane Mazurier

Illustration - Irène Jameux

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Classy Mastour

Year
2026
Film
Art direction