3CCABTP - OOH campaign

I had the opportunity to create a series of photographs for CCCA-BTP and La Construction as part of a campaign promoting careers in the construction industry to younger generations.

The visuals were produced in Marseille during the WorldSkills France / WorldSkills International event and displayed in XXL format across the city. They appeared notably at Marseille Saint-Charles station and on the façade of the Hôtel de Cabre, the oldest surviving house in Marseille. Installed directly within the urban landscape, the campaign brought these images into everyday public space, highlighting construction professions at a monumental scale.