Better health, better
21Grams posted a brief on D&AD New Blood Awards about caregivers who are unable to find time for themselves, based around the world. By a team of 5 we created a response that tackles this issue at different life stages.
The goal was to develop an idea that not only raises awareness of the need for caregivers to prioritise their own health, especially their mental health, but also helps to drive them to actually make a doctor's appointment to find out what care they might need.
WHAT I DID :
Production / Art direction
Editing / Color Grading