Karamiel is a familial French brand which describes focuses on various activities around honey such as the production, the sale, the laying of hives, the removal of esseins or even training and consulting services.
This artisanal and local company is intended for families and people sensitive to the maintenance of biodiversity and the preservation of the bee. I imagined with my client a sympathetic and informative tone through it's communication (art direction, tone of voice...).
This communication makes it possible to show Karamielʼs passion and expertise while creating a feeling of closeness.
WHAT I DID :
Brand Identity & Art direction
These are privileged moments that I spent with people who trust me by sharing there ordinary and extraordinary stories.
I have always been aware that our accomplishments are not solely the result of our experiences.
Have personnally received so much advice and I am convinced by the importance to remember the paths of previous generations.
Because our lives are governed by their history.
In order to build your own path. Let's be amazed by listening to their anecdotes and their life lessons.
The colors palette is diversified of soft colors, with faded hues, revealing the values I aim to bring into Belle Lurette's project.
As a nod to the past typography, I decided to choice two of them, the "Belle" is using an italic handwriting typography, adding a touch of elegance and poetry to the "Lurette", written in capital letters, which is rooted in reality.