Like riding a bike -
In relation to the 2022 Tour de France event my assignment was to make a visual statement in the form of wild posting related to the theme Bicycling.
I decided to take inspiration from old tourist cycling posters from the 1950s in order to make my own. The poster presents a mountainous setting, cut by a path that merges with the sky. The mention "Like riding a bike" speaks for itself, no need to illustrate it, you are already there.
WHAT I DID :
Brand Identity & Art direction